Eh. It’s pretty terrible on mobile, though. I can’t read or click anything without zooming and a page load for each directory resets the zoom. I would say the content isn’t really relevant for mobile users but the images themselves actually work pretty well on my device. Far better than the site itself.
It's actually pretty decent on mobile IMO. Pinch and zoom is easy to do, atleast on the iPhone. Then you just scroll naturally. The entire page doesn't move on you.
I agree with you in general, its not great on mobile, but it's not terrible. Far better than hamburger menu'ed UI that I see in the wild that seems to show 1 card at a time and hijacks the scroll mechanism.
A lot of "Not designed for mobile" fear stems from early days of smartphones in 2010-era which still lingers today. Things have changed. Screens have gotten much better in resolution, responsiveness has improved and touch experience on modern phones is exceptional.
I don't know why people are terrified of zooming. Frankly, zooming to use a desktop site is better UX than 90% of mobile sites. All you have to do is ensure your text lines aren't too long, which is good practice anyway.
Maybe it's because iOS don't have a one finger zoom gesture like Android? I wonder why Apple never added that one?
AA sibling comment mentions double tap to zoom in on a paragraph, but there's also a single finger zoom (tap and hold, then move the held finger vertically) for Maps (and by default in MapBoxGL last I checked).
Yeah it was in the first iPhone but you can't control the amount of zoom and it often guesses wrong or just doesn't work. I pretty much gave up on using it. On Android in most apps you can double tap, hold the second tap, then swipe up and down to zoom. It's a lot more natural than it sounds and it gives you precise control over both the zoom location and zoom amount.
On iOS you can try the gesture in Maps, and then wonder why they never added it to Safari.
