That's because Google lived in an era where there weren't a bunch of asshole flunkies writing about tech startups. They created a product that spread via word-of-mouth, not through press releases. People that used Google liked it, and it spread.

If you launch under the pretense of being a possible Google killer - and the people making this certainly did nothing to stifle that outrageous claim - then you need to expect a ton of flack when something goes wrong. And things went wrong.