It started when Samsung were using features size just to gain competitive marketing advantage. And then TSMC had to follow because their customers and shareholders were putting a lot of pressure on them
While ingredient branding is important, at the end of the day the chip has to perform. Otherwise your ingredient branding would suffer and such strategy would no longer work. Samsung are already tasting their own medicine.
P.S - That "Now 3nm!" reminds me of "3D Now!" from AMD.
Nothing.
It started when Samsung were using features size just to gain competitive marketing advantage. And then TSMC had to follow because their customers and shareholders were putting a lot of pressure on them
While ingredient branding is important, at the end of the day the chip has to perform. Otherwise your ingredient branding would suffer and such strategy would no longer work. Samsung are already tasting their own medicine.
P.S - That "Now 3nm!" reminds me of "3D Now!" from AMD.