I worked at Intel in 2012 and 2013. Back then, we had a swag t-shirt that said "I've got x86 problems but ARM aint one".

I went and dug that shirt out of a box and had a good laugh when Apple dropped the M1 macs.

Back then, the company was confident that they could make the transition to EUV lithography and had marketing roadmaps out to 5nm...