Have you been living in a cave for the past couple of years?
Nokia is not a "great mobile brand". It was a great mobile brand, that then couldn't realize that software was beginning to win the smartphone war, and lost. Badly. Nokia's entire survival has rested on budget phones to developing countries, and that's a market that is not going to win you margins (or loyal customers). I would like you to point me at what you perceive as Nokia's "quality" in the last five years.
Microsoft, on the other hand, developed a great mobile OS in WP7, have been screwed (as I think everyone expected) by their network/manufacturer partners, and placed in the Android-like position they were trying to avoid. A full buyout of Nokia would be win-win for both companies, and a win for consumers too, who get the very decent WP7 software, with Nokia's very decent hardware design.
Nokia is not a "great mobile brand". It was a great mobile brand, that then couldn't realize that software was beginning to win the smartphone war, and lost. Badly. Nokia's entire survival has rested on budget phones to developing countries, and that's a market that is not going to win you margins (or loyal customers)
I pointed this out on another discussion: If we take South Africa as an example of this sort of developing market, then Nokia is in big trouble. BBM, coupled with "unlimited" BIS is wiping them out in the middle-lower end of the market. The very poor will continue buying their phones, for now.
I only got my first smartphone this year so I am only used to nokia's non-smartphones and they were top-notch for things like reception and menu simplicity.
Microsoft, on the other hand, developed a great mobile OS in WP7, have been screwed (as I think everyone expected) by their network/manufacturer partners
Nokia is not a "great mobile brand". It was a great mobile brand, that then couldn't realize that software was beginning to win the smartphone war, and lost. Badly. Nokia's entire survival has rested on budget phones to developing countries, and that's a market that is not going to win you margins (or loyal customers). I would like you to point me at what you perceive as Nokia's "quality" in the last five years.
Microsoft, on the other hand, developed a great mobile OS in WP7, have been screwed (as I think everyone expected) by their network/manufacturer partners, and placed in the Android-like position they were trying to avoid. A full buyout of Nokia would be win-win for both companies, and a win for consumers too, who get the very decent WP7 software, with Nokia's very decent hardware design.