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> The cost to the original company is a lost sale, a lost product, and $20 [lost] in exchange for a 5-star review. That may well be worth it for the company, so I'm not sure this scheme would actually stop dishonest reviews, only make it worse.

Sometimes when I see a product being sold FBA I will do a search on Alibaba (they’re always on Alibaba) to find the wholesale price. I’ve found that the markup on most products is high enough that if a seller were to give every buyer $20, they’d still be making money.



You won't get 2 days delivery but you can probably buy two dozens for the same price.


Then you'd be a seller. They buy bulk on Alibaba, store it in near warehouses (FBA) and parcel out single sales at a higher price.




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