Almost... I've been sitting on a draft for months. Will publish it on my site when ready.
Some quick ones:
- Make value proposition clear. Just because they reached the signup screen doesn't mean they're already convinced to sign up.
- Show social proof on signup screen, such as customer logos or approximate number of users. Same reason as above.
- Offer SSO options. Google is especially popular
- Have an Obvious Next Step(tm)(R)(patent pending). Make it clear what the visitor is expected to do next by making that thing visually stand out, and muting (or removing) everything else. Notice in OP's signup screen that the background app preview is tinted, and the Twitter login button is the brightest thing, dead-center of the page.
- Have a product people want. This is a hard one. :)
> - Make value proposition clear. Just because they reached the signup screen doesn't mean they're already convinced to sign up.
I've sat at the signup/register/purchase screen so many times and muttered to my computer, "but I don't know what this thing does, why would I sign up?"
Playing coy was maybe cute in high school. Grownups communicate with each other, and nobody wants to do your job for you and pay you for the privilege (in cash, credit, or PII).
I often find myself in the same situation. A few years ago I started just putting in "whywouldisignupidontevenknowwhatimlookingat@notcomingback.com" or somesuch tailored comment. My hope is that it some human in the chain gets the message and can bring it to the exec that demanded agressive sign up tactics.
