Not to mention the better than Bluetooth things Apple are doing. Seamlessly switching between devices, etc. I, for one, have never wanted form fitting ear buds more than a good wireless experience.
I would love both, but AirPods are close enough on fit for me personally (lucky) that I can wear them on long mountain bike rides. Any kind of wired headphone gets caught on a branch or my hand or something else catches on.
Obviously the AirPods Max aren't coming on any bike rides either, but when I'm at my desk I prefer over ear headphones or speakers. (But I'm probably not buying the Max either)