Apple has made excellent headphones in the past, and at a competitive price point. For a long time their IEMs were a strongly recommended option for people who wanted excellent headphones at a pretty reasonable price. It's entirely possible that these headphones will also be competitive with headphones from other established companies that sell for a higher price. This is the same company that just brought us the M1, so we know they have hired plenty of engineering talent.
You can’t beat 8 drivers in one ear producing different frequency ranges in a custom sized devices made from a mould impression taken by an audiologist with 1 single cone. Sorry but no engineering talent can break the laws of physics. But agree they should make a great product overall regardless.
> You can’t beat 8 drivers in one ear producing different frequency ranges in a custom sized devices made from a mould impression taken by an audiologist with 1 single cone