Apple has been very successful at leveraging a “complete the set” psychology among the faithful. When you’re happy with all of your other Apple gear, it’s easy to impute — to borrow a favorite Steve Jobs word — the level of quality you’re accustomed to onto a new product you’re unfamiliar with.
Apple has ALWAYS operated at a premium margin, and appealed to users who want quality, but also don’t want to spend time comparison shopping laundry lists of features and components.
These will appeal to people working from home, just in time for Christmas when people are willing to spend a little. With a pandemic raging, if you’re in the market for headphones you can’t exactly go out and try a bunch of pairs on. (Guitar Center is going bankrupt, if I recall.)
So people will likely be happy to know there’s a product made by Apple that fills an additional niche — so they won’t have to give it much thought and will know that it’ll probably be of similar quality to what they’re used to with other Apple gear.
Apple has ALWAYS operated at a premium margin, and appealed to users who want quality, but also don’t want to spend time comparison shopping laundry lists of features and components.
These will appeal to people working from home, just in time for Christmas when people are willing to spend a little. With a pandemic raging, if you’re in the market for headphones you can’t exactly go out and try a bunch of pairs on. (Guitar Center is going bankrupt, if I recall.)
So people will likely be happy to know there’s a product made by Apple that fills an additional niche — so they won’t have to give it much thought and will know that it’ll probably be of similar quality to what they’re used to with other Apple gear.