What's exciting about the M1 Macs? Personally, I've never been excited about anything from Apple. Everything always seems to be about locking you into their stuff. If it excites you, good for you. It is not for me and it is not for a lot of people.
A significant change in PC processor architecture, with seamless translation of legacy apps and huge gains in both performance and battery life seems pretty cool.
Airpods are a pretty big deal. The Apple Watch and iPad continue to be basically uncontested in their markets as well.
It's difficult to have an iPod or iPhone moment these days. Some of those products I mentioned sell more than the iPod did in its day, they just seem small in the face of Apple's $2T business, and the much larger selection of products in the consumer electronics space.
I guess my point is that it's not binary. Apple can do exciting things and also release overpriced niche headphones. The latter doesn't mean nothing they do can be interesting or have a big market impact.
