Yes these are expensive, but I understand that these will work seamlessly with your iphone, macbook etc. Compared to my bluetooth Sony headphones, where pairing is always hit and miss, I can see why someone wearing headphones all day and tranistioning between apple devices would see this as a reasonable purchase.
Plus you get the virtue signalling of being "rich"
This is the only reason I'm interested in buying these despite the price. Pairing my original Bose QC35's to my Apple devices is annoying and sometimes requires a seperate app all together just to get to work. Seamless pairing across all of my devices is a huge plus for me.
Plus you get the virtue signalling of being "rich"