Eh, fair question. Assembl is a pretty sought after name which we have the trademark on. I came up with the name after thinking it was necessary to "assemble" teams of scientists for collaborative research. I liked the name "Assembl" as it's the root for "assemble", "assembling", "assembly", etc.
are both infringers, but we haven't decided to go after them. The owner of https://assembl.com cannot be compelled to sell it, but can't sell it to anyone but us. For now, the focus is mainly on providing value to our userbase, as we grow these challenges are surmountable.