It seems like this is a space where a non-profit might be more successful. Any profit-based company is going to have incentives to game reviews. Consumer Reports is published by a non-profit. They have a decent reputation. Reputation exists on the internet. HN has a good reputation too.
Consumer Reports these days looks like nothing but a marketing catalog with unclear monetization plan. We regularly get some sort of a "teaser flyer" addressed to a previous resident, and it's filled with clickbait titles and short scandalous blurbs telling the reader to pay for the full article. It looks like a cross between a tabloid and a product catalog. They might still do some valuable testing, but they've definitely been taken over by marketing MBAs, and are "optimizing their content".