The expectations that the blog sets up are in the positive mood. It should really start off with, "This is going to really suck, everyone, and in fact it might be the worst thing you heard about this year. Just kidding, it's slightly better, but...". But instead it builds up positive expectations. Anyone sufficiently jaded just has to fight the urge to believe this fluff while desperately scanning to find the place where they tear it all down and tell you what is happening with the product, after needlessly building up for paragraphs at a time.