The iPhone 4 was also one of their best selling models of all time (iPhone 6 I think exceeded it).
Geoffrey Moore’s “Inside the Tornado” makes an argument that companies deliberately need to become less customer focused when they’re in hyper growth mainstream adoption.
> companies deliberately need to become less customer focused when they’re in hyper growth mainstream adoption
But, Amazon doesn't seem to have done that. Someone even claimed Amazon sells customer service, they still seem to do so but at the expense of their employees.
I think that's w.r.t personal experience, but they've been doing that for a very long time.
Remember the time Jobs told that we are holding the phone wrong?