Unfortunately >"our crowd" doesn't make money for social networks as consumers, we sink the ads into the Pi Hole, we don't buy the virtual emoji currency, even Twitter struggled to make any money when it was just a platform for wordsmiths and that's issue with social networks targeting niche crowds. Pushing non-contextual ads on Reddit is extraordinarily hard as every subreddit is a platform of its own, so if the >"tiktok-esque" part of Reddit makes them money to sustain, I don't mind as long as they stop degrading the experience for those who are not into it.