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"You are fighting uphill against a cultural expectation for things to be free on the web."

A great solution to this problem of "free", is to make things that are "better than free". Kevin Kelly explains it really well in his essay (https://kk.org/thetechnium/better-than-fre/), but TL;DR is that traits like Immediacy, Personalization and Interpretation play a very important role in getting people to pay for stuff. Software: Free, The manual: $10,000



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