Great example of how much better magazines generally look printed as opposed to put online.
The 'physical' copy of the magazine is inviting with attention clearly lavished on each page. The website, although nice, puts the text into a tiny little column with a few pull quotes and is identical for each article.
I just wish I could buy a physical copy of the print edition.
Agreed. This should have been either an online only magazine, a physical magazine with online articles, or a tablet app with online articles for browsing on PCs.
The problem is that the worst experience is front and center- an on screen emulation of something that's designed to be in print. To make things worse, it's not compatible with tablets.
Interestingly Apple used a similar tactic with their "Think Different" slogan, which was hugely successful.
The difference, I think, is that Apple was positioning itself against the monolith IBM, hence the "Different". Google is in a similar position today as IBM was back then (in being dominately huge). So maybe naming the magazine "Think Quarterly" makes sense after all.
The 'physical' copy of the magazine is inviting with attention clearly lavished on each page. The website, although nice, puts the text into a tiny little column with a few pull quotes and is identical for each article.
I just wish I could buy a physical copy of the print edition.