Don't forget to account for planned obsolescence. If a fridge lasts 10 years, what happens when GE stops producing those filters? You start looking at new fridges. The GE fridge pissed you off, so you upgrade to Fisher & Paykel… turns out they are produced by the same company, so they don't care that GE 'lost' a customer.
I work at GE. They sold off their appliance vertical, with brand rights, to Haier years ago. And with lighting being recently sold off, GE doesn't manufacture any home appliances anymore.
( https://en.wikipedia.org/wiki/Haier )