Arbitration through UDRP is expensive, both in terms of process costs and employee time. A reasonable company would probably pay more than registration costs to avoid it.

Not if you take into account that they also want to deter future cybersquatting.

Covering actual costs without significant profit is a deterrent. If it costs $20 to register and you ask for $30 I think you're likely to get it.

You're underestimating how much value there is to companies in setting precedent on defending their trademark with an easy and practically guaranteed win. Companies need to proactively defend their trademark when it's being infringed upon or they risk losing it, and this is a really easy way to defend it.

The precedent is already established, you're missing the point: in order to enforce such precedent you have to go to court anyway.

And that costs money.

Looks like you haven't heard of https://nissan.com/.

They've had the domain for years.

Except that isn't cybersquatting. His name is Nissan and he did business as 'Nissan' before Nissan called themselves Nissan in the USA.

Sure, if your name is Mike Google, then you might have better chances at keeping your domain. Probably still not good chances to profit off of it.

Now this a valid reason to give your kid the surname of a brand. To get rich quick. Too bad that this also limits employment options in the long run (can you imagine Google to work for Amazon?)

It remember me the story of Mike Rowe who named his company Mike Rowe Soft. Here the details: https://en.m.wikipedia.org/wiki/Microsoft_v._MikeRoweSoft

Except having the name is not enough, you also need to have used it in business already.

Happens all the time, as many brand names come from family names and the founder isn't the only person bearing that name.

>you also need to have used it in business already.

What is this based on? Because surely I have the right to own mylastname.suffix without being a business even if someone decides to make a business that bears my family name.

Might be less limiting than you think.

There was famously an apple store employee called "Sam Sung" - https://www.cultofmac.com/290116/sam-sung-auctioning-apple-s...

If it were your middle name then you could have the option to omit when needed.

Wow, the look of that website made me feel like a teenager again!