I started to avoid using such sites and services with the “unmagical” email link. Was especially frustrating when I don’t have the multiple emails on my multiple devices. The iPad I use does not have my work email set up for example. I use a password manager and this annoyance is not necessary at all.

Maybe sites can offer both choices if they insist on email authentication.

There is also a huge swath of humanity who do not interact with emails anymore, especially in developing countries.

Many sites in India offer both username/password and the option of logging with your mobile number and a text entry code sent.