One of the "hard choices" some colleges are making is removing the requirement for SAT or ACT tests for admission. While a case can be made against certain types of standardized tests, will their admission criteria be made more rigorous in other areas to compensate? Lowering the bar for incoming students could end up reducing both the educational experience at the college and eventually its reputation, making them even more desperate for unqualified students in the future, ad infinitum until it gets bailed out or goes bankrupt.