This is amazing! It's really nice to see how much Bose cares. Contrast that with Apple for instance: they are both selling products on which they emphasize quality and craftsmanship at above market prices. Yet Apple never ever acknowledges QA issues until a few years after the product is out, and does all it can to pretend everything is fine. Really impressed by Bose. I would seriously consider purchasing their headphones if active noise cancellation didn't make me feel like my nose is all congested and didn't give me a headache.