Sure, the users like it.. otherwise they would not have become your users. And sure your charity partners like it. Who wouldnt like to get money?
But "easy"... typing a money transfer order in the online interface of my bank is easy. Giving away ~50cent everytime I use my credit card is a much more complex thing.
How much do you keep from that money? Is there something about your business model anywhere?
It's easier because you don't have to make a decision what the right amount is and you can give proportionally to your spending! Reg our bm: SwipeGood uses 5% of each monthly donation to cover operational costs and 2.5% to cover the cost of third-party fees such as credit card processing.
But "easy"... typing a money transfer order in the online interface of my bank is easy. Giving away ~50cent everytime I use my credit card is a much more complex thing.
How much do you keep from that money? Is there something about your business model anywhere?