That is the point of the article, yes. But it doesn't offer evidence that that is a financially better strategy.
It is self-evidently morally better, of course. And it may be financially better too. But the article just flatly claims it in a number of single-sentence paragraphs without communicating any real data.
From The Godfather Part II: "Hyman Roth always makes money for his partners. One by one, our old friends are gone. Death, natural or not, prison, deported. Hyman Roth is the only one left, because he always made money for his partners."
Make “rising tide lifts all boats” deals. Here, you’re entering in a deal to create additional value to the world.
Don’t make deals with a zero-sum outlook. Here, you’re entering into a deal for, at best, a transfer of existing value within the world.