I don't remember many enterprises that relied on large scale free software that was anything like SaaS products today... they were spending plenty on software...
It's not terribly common anymore, but people used to pay for the Coldfusion programming language...well at least a compiler/interpreter for it. Outside of some third-party things like OpenBluedragon and Railo, if you wanted to deploy Coldfusion in any capacity, you had to pay Macromedia/Adobe for a license.
I don't know of any companies that are still using Coldfusion and I haven't had to touch it since 2012 (thank god), but it certainly was a common thing for awhile.
I feel like this narrative is still apples to oranges and the concerns expressed are more about managing the costs all the SaaS products, not having to pay...
I don't remember many enterprises that relied on large scale free software that was anything like SaaS products today... they were spending plenty on software...