>Said another way: Trump worked to earn votes, Clinton just felt like she deserved them.
Both candidates felt they deserved votes and deserved to win (Donald Trump no less a narcissist or elitist than Hillary Clinton) and both worked to earn their votes.
However, Donald Trump was willing to make promises to working class people he had no capacity or desire to deliver on, and Hillary Clinton more or less ignored them in favor of pandering to the upper middle class and the left. Neither candidates' strategy says anything about their relative honesty or integrity, one just happened to work better than the other.
In a different universe with slightly different conditions, Clinton might easily have won. Remember, she did literally "earn" more votes than Trump (not that it matters as far as the system is concerned.)
But yes, we get it... "Trump good, Clinton bad." Zing.