> Question: how do you manage to both keep it simple but relevant for SEO? Isn't SEO a lot about keyword stuffing?
SEO should be as natural as possible. Keyword stuffing actually has a negative impact on your Quality Score (if you are running Google Ads) in the long run. Do not forget that Google is always optimizing its algorithms. What was possible before isn't possible now. And what is possible to do today isn't possible to do in the future. Don't start by gaming the system. Start by doing it as natural as you can. Optimizations can always be made later on (if required). From my experience I have seen that SEO works best only if it has relevant content tagged along with it.
Sometimes, you might be in a niche where you don't even need to do any optimizations. And most products/services fall under this category. Just like you do not prematurely optimize your software, there is no need to do the same anywhere else. Even marketing.
Natural looking to googles algos, not actually as natural as possible.
There are highly effective “unnatural” SEO strategies, for example you could just generate fake bounces on your competitors pages using proxies.
> Don't start by gaming the system. Start by doing it as natural as you can.
This is good advice. You can always game the system, but you probably shouldn’t start out by doing so.
Gaming the system can be incredibly lucrative, but also very difficult. Unless it’s the primary focus of your business, you probably shouldn’t even try.
SEO should be as natural as possible. Keyword stuffing actually has a negative impact on your Quality Score (if you are running Google Ads) in the long run. Do not forget that Google is always optimizing its algorithms. What was possible before isn't possible now. And what is possible to do today isn't possible to do in the future. Don't start by gaming the system. Start by doing it as natural as you can. Optimizations can always be made later on (if required). From my experience I have seen that SEO works best only if it has relevant content tagged along with it.
Sometimes, you might be in a niche where you don't even need to do any optimizations. And most products/services fall under this category. Just like you do not prematurely optimize your software, there is no need to do the same anywhere else. Even marketing.