People don't have control over this. The overhead compartments near your seat are full and thus closed, so you must put them elsewhere. One person with two massive carry-ons can basically fill an entire compartment alone.
You sometimes have people who will put their bags in the first bin they find and then walk back a few rows. Then when deplaning they get out of their seat not having to rustle their bags in the crowd, they merely walk forward, grab their bag and keep going.
The last flight I took, the attendants kept the first 3 bins on both sides closed to allow late front people a place to put their bags. Still people kept opening the bins trying to put a bag in when it wasn't their section.
That's why the crew should be enforcing the bag limits. One person is only supposed to have 1 carry-on, and it's supposed to be a relatively small size.
Often the "personal item" is another suitcase. If given the position of power, I would decree that if your carry-on or personal item has wheels on it, it's not a carry on and must be checked.