There was a Golden Age when Google would actually return results for interesting small sites on a regular basis. This was before they declared defeat in the Great Webspam War and (apparently) just upranked major sites and downranked minor ones ('08 or '09?), giving up on usefully indexing the "lesser" parts of the web. Also back when content that wasn't frequently updated didn't suffer badly in search results, so niche "evergreen" content on small sites could actually be found by search pretty often.
08, 09 that was the time they introduced service to figure out typos in queries. That was the time that I noticed drastic reduction of usefulness of their search. When the team responsible for it visited my university, I asked about this. Their response was: we don't show results that you asked for, but the results you want.
I goddamn know what I want, and it is so annoying that Google returns sites that don't contain keyword that I explicitly want, doesn't matter that I put + in front or write it in quotes.
>There was a Golden Age when Google would actually return results for interesting small sites on a regular basis. This was before they declared defeat in the Great Webspam War and (apparently) just upranked major sites and downranked minor ones ('08 or '09?), giving up on usefully indexing the "lesser" parts of the web. Also back when content that wasn't frequently updated didn't suffer badly in search results, so niche "evergreen" content on small sites could actually be found by search pretty often.
This is useful for things like research or product reviews, but less of a thing for the sorts of current events and opinion pieces that blogging was used for (and then got moved to "social media").
But yeah, prioritizing stuff that's updated often has really killed the ability of sites to actually be useful repositories of knowledge and has probably intensified the trend towards opinion, editorial, and hot-takes of everything rather than well-researched articles about how to do useful/practical stuff.
