I thought the article got better later on, but, the opening couple of paragraphs that emphasized story telling were very weak.
Senior leadership has a much better understanding of the business context and long term plan than I do, but, I have a much better understanding of the problem details in my specific domain.
What I find most valuable from senior leadership is clear feedback about how what we are doing fits in the broader context of what the company is doing, as well as specific high level feedback on the roadmap of our org.
The story format can be helpful to frame a vision of how you'd like a product launch to go, but, it's not suitable at all for most of the communication a CEO/SVP does.
Senior leadership has a much better understanding of the business context and long term plan than I do, but, I have a much better understanding of the problem details in my specific domain.
What I find most valuable from senior leadership is clear feedback about how what we are doing fits in the broader context of what the company is doing, as well as specific high level feedback on the roadmap of our org.
The story format can be helpful to frame a vision of how you'd like a product launch to go, but, it's not suitable at all for most of the communication a CEO/SVP does.