The problem with Oyo, and its virtually most people who've used it (me included) will concur, is that the Oyo brand itself is tainted. Experiences are extremely inconsistent and the quality is all over the place. Hotels keep withdrawing from the Oyo platform because of non-payment of dues. Oyo's customer service is shoddy.

This business should have been built slowly and carefully. But Softbank's billions meant that they expanded so fast and so soon that they had no quality control in place.

It's a brilliant idea that would have been inevitably successful. But all that money is going to be its downfall.