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Competitors do validate your market. That doesn't mean you like them (e.g. http://www.apple.com/getamac/ads/).


You're doing it wrong if it becomes a grudge match. See http://blog.guykawasaki.com/2006/03/the_art_of_driv.html

(Yes, I am aware that Guy Kawasaki marketed the Apple MacIntosh at launch.)




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