I think from history we can see that google will experiment with multiple products in the same space and kill off unsuccessful versions (video, social networks, chat, productivity etc) and that they will also make bets on more fringe areas and kill it if it doesn’t work. Fitbit seems different then, because google doesn’t have an alternative product nor is it a niche market (the fact that Tim Cook says that we will all remember apple most for their contributions to health probably means this space will blow up!). Fitbit clearly couldn’t innovate fast enough so for consumers it’s probably just a good thing.