Google also wants to meddle with the elections (Numerous quotes here, but the most relevant is certainly Youtube’s CEO). Anyway, you are right for the collect-and-keep-my-data part, but I think in their idea they want to use this data to build some sort of utopia. That is the most benevolent appreciation on it, because it is one that explains all of “Do no evil”, election “influence”, use of AI and exhaustive data collection.
A utopia was originally the exploration of what life would be like if a philosophy was taken to the extreme. In that sense, one man's utopia is another man's personal hell.
For example in the utopic vision of anarchy, there are no authorities and everyone must find their own path in the world. The flip side of having no decisions made for you is that you must make all of your own decisions. Or in democracy, since anyone and everyone has the exact same power over decisions, all the really important decisions are made in the most mediocre way possible. In Capitalism, we have the specter of individuals being ground into raw resources and then spit out when they reach their useful lifespan.
So if their intent is to build a utopia of their own making, that's definitionally evil because it admits no dissenting opinion in the matter of how we live our lives.
