To me, this isn’t about making a stronger push into the wearables market (sure, that’s what they will say), it’s more about collecting as much personal data as they can to better target ads with.
> making a stronger push into the wearables market
I can't see an advertising company ever being trusted enough for people to feel comfortable sharing their health data. They can push all they want, but maybe their slice of that market is about as big as it's going to be.
