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> The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads.

Is there any legal enforcement to prevent this in the future?

Besides marketing by health status, I can imagine that advertisers would be very interested in your heart rate before / during / after viewing an ad.



Google has already been sued for linking health data, so this should certainly raise eyebrows for those interested, and I wouldn't expect Google to have any free pass here either.


I mean, it's not even true now. They just sold all the data. To Google.


> Is there any legal enforcement to prevent this in the future?

I expect these will come from TOCs.


Which will reserve the right to change themselves at any time, and say that continued use of the platform indicates acceptance of the new ones.


Well, Google can't sell data to itself and nothing says it won't be used for Alphabet ads. So there isn't much to enforce in the first place.




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