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> How do you know they're not there now?

I don't know for a fact but I have more respect towards Apple than to think that the current state is the best they could do.



> I have more respect towards Apple than to think that the current state is the best they could do.

$265B in Revenue and and $59B in profit seems to indicate they're already doing pretty well. Maybe your definition of 'best' isn't in perfect alignment with the rest of the marketplace?

I get that there are things about their products you can point at and wish were done better, or at least differently. I use Apple products myself, so I have a list of these things myself. But, the thing is, this isn't unique to Apple. Have you ever been completely satisfied with a product or service? I can't really say that I have. About the best that I've ever been able to achieve is something that's a close enough approximation to my 'requirements' that I can adapt what I'm doing to make it a solution.

Point is - you're never going to find something perfect. There will always be a gap and hopefully effort on both sides to close that gap. Those financial numbers aren't a perfect indication by any means, but they do signal that Apple's doing a reasonably good job of closing that gap for a reasonably large number of people willing to part with their earnings to buy Apple's products.




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