It's already happening. Have you noticed how both Google and Apple introduced features to monitor, control and reduce usage? Classical optimization for long-term gain.
Google is especially in unique position: through biasing search results, videos and ads there are raising compliant humans that are capable enough to have disposable income, but spent it all on "experiences". Have you noticed how in the recent years consumption focus shifted from "possessions" to "experiences"? Google can take the cut from experiences forever, each kind of material thing you sell only once, thus they influence their users to prefer the former.
Google is especially in unique position: through biasing search results, videos and ads there are raising compliant humans that are capable enough to have disposable income, but spent it all on "experiences". Have you noticed how in the recent years consumption focus shifted from "possessions" to "experiences"? Google can take the cut from experiences forever, each kind of material thing you sell only once, thus they influence their users to prefer the former.