You're quite right. But since your price doesn't go up, why should you care?
BTW, when I wrote this piece it was intended for QuantNet.com. However I pissed off the guy who runs it and now he thinks I'm a douchebag.
That's all to say, I never thought this piece would get any traffic at all. The fact that so many people are interested makes me even more skeptical of the putative value of an MFE....