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What Adobe destroyed is the community existing around Macromedia products. It was just unprecedented to my knowledge. Most Macromedia solutions were extremely easy to use AND improve via plugins. You could use Javascript to easily create add-ons for Flash, or Fireworks, or Dreamweaver and there was that "community" aspect that did not exist with Adobe product.

And then Macromedia got "Eloped"...

It's crazy how Adobe never leveraged that community and just pissed everybody off then it died out...

There was also that kind of "friendly" competition where teams add to come up with the most bad ass interactive experience and brands had huge budgets to promote this or that product. It was an healthy relationship between marketing and creativity. Everybody even now, remember at least some Flash websites. "2advanced" anybody? Who remembers the design of the web sites they visit today? It's all the same.

Obviously at some point, Flash ads became a nuisance, and mobile kind of killed it in the browser...

> Flash would likely have then been on a track towards full standardization and native support in browsers.

Unfortunately no, because TC39 rejected Ecmascript 4. Ironically, Microsoft who is responsible for Typescript is to blame for that. Because they had their own solution "Silverlight", it was short-sighted.



I was in 9th grade when I first came across 2advanced, a time in my life when I was was figuring out what my interests were. Torn between continuing to learn programming and changing course to something that seemed more “creative”, suddenly here was this thing that clearly blended both in a way I hadn’t known was possible. I consider 2a to have been a big influence on me, and to this day I remember the music, sounds, and animations from their v2 and v3 sites crystal-clear.


Yeah, 2advanced.com was a mind-blowing experience the first time I saw it.




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