Branding is far more important for dev tools than many realize. They’re just as much of a product as iPhones and Surfaces are but this has yet to register with the eng teams of a lot of companies.
Agreed...and with the luck of Microsoft in this department the one awesomely named product of the last 15 years -- Silverlight -- was doomed because it was too cool for Redmond.
(That and Turtleneck Steve prohibited browser plugins on iOS.)
The tech survived, the brand didn't. I wonder sometimes if the Windows Mobile team was correct and UWP should have just kept the Silverlight brand name even as the underlying tech shifted so much, because the outer XAML shell is still so similar at the end of the day.
