As the years go by, I feel more and more underwhelmed by these. It feels very surface level, handwavy. How would one execute anything but decisions based on confirmation bias using this information?
Not the OP but I dug a little into which company published this. The link takes you to "Bond Cap" which seems to be an offshoot of Kleiner Perkins [1] . Bond Cap is another VC fund according to their webpage [2]. Putting 2 and 2 together: if you were a prospective investor and are considering two firms A and B and A happens to publish a report every year that seems to indicate that they know the internet landscape very well, who would you invest with ( other things being equal of course )?
Thanks for sharing your findings! I've been reading Mary Meeker's annual Internet Trends Report for a while now, and I've found it informative. But it does make sense that the motivation behind it might be marketing/advertisement for a VC firm. The reports are a kind of proof that they do thorough research and have domain expertise.
I don't know why the original comment is being downvoted. I think this is a fair point.
It should be possible to give the readers a taste of the actionable business intelligence without giving it all away, shouldn't it? They have the same thing to gain as any other company giving away demos.
