my understanding is that driver acquisition (and retention) is much more costly for uber and lyft (at least on a unit basis, and probably overall).
in late majority markets like ride-hailing, (1) awareness is not really a problem on either side of the marketplace as most folks have at least heard of uber and lyft, and (2) inertia is mainly due to uncertainty and risk aversion (for both sides of the market).
so then, the primary friction on the user side is downloading the app and then entering a credit card.
on the driver side, it's considering whether to buy/replace a car, entering personal info and answering intrusive questions, getting a background check, getting your car inspected, and being interviewed and trained. more costly and risky than signing up to be a user.
in late majority markets like ride-hailing, (1) awareness is not really a problem on either side of the marketplace as most folks have at least heard of uber and lyft, and (2) inertia is mainly due to uncertainty and risk aversion (for both sides of the market).
so then, the primary friction on the user side is downloading the app and then entering a credit card.
on the driver side, it's considering whether to buy/replace a car, entering personal info and answering intrusive questions, getting a background check, getting your car inspected, and being interviewed and trained. more costly and risky than signing up to be a user.