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Those two things are orthogonal. Pervasive online tracking wouldn't be fixed by implementing "proper encryption". Google will still track you, HTTPS or not.

Besides something tells me that the same people who oppose things like the GDPR wouldn't exactly applaud if governments decided to pass a law to make TLS mandatory for instance. I'm sure if that were to happen we'd soon hit semantic satiation for the phrase "regulatory capture" in this very forum.

So what exactly do you propose governments should do to solve this particular problem?



I think you'd be wrong. Most ad tech companies use TLS and would be happy to comply. The cost of compliance is low. The gains are pretty big.


To second this, it's my understanding that Google for instance is a proponent of transport security as it helps prevent middle men (ISP's, etc.) from stripping and replacing ads in transport.




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