Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

>If we don't find a way to solve that problem, however imperfectly, we'll have to learn to live with a certain degree of unjust collateral damage, both to individuals and our social infrastructure.

On the bright side, the collateral from such situations is not always entirely negative. My (imperfect) words once fell "victim" to shaming on a popular social media website; while there was a large downside associated with this, I, much like the author, owned my opinion and clarified where needed. The outreach I received from those who actually mattered turned out to weigh more positively than the hatred from those who didn't.



There's a popular growth hacking and viral marketing book that talks about how to leverage outrage mobs to create publicity for your releases. The tactic described seems to be used regularly on many social media platforms, but the author went the extra mile and helped organize physical protests against the product he was tasked with marketing.


Companies have started to use this tactic in advertising. Nike and Gillette's recent advertising are two examples.


No dispute: sometimes the system works. Shaming is a normal component of human social dynamics. The risk is when shame is disproportionate, and never-ending; and this risk is intertwined with the moral hazards of social status incentives for those participating in shame mobs.


The outreach I received from those who actually mattered turned out to weigh more positively than the hatred from those who didn't.

What if that didn't work? Would justice have been served, or would an injustice have occurred?


>What if that didn't work? Would justice have been served, or would an injustice have occurred?

I'm not trying to invalidate the OP's point, just showing how the social shaming from those who don't matter (TWDM™) can lead to a somewhat positive outcome. It's largely a matter of your sensitivity to the social pressure which in the author's case was very high (he lost his job).


So if it doesn't work, a great injustice could be done.


Of course, but nobody is arguing otherwise




Consider applying for YC's Summer 2026 batch! Applications are open till May 4

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: