It's a lot more involved than that, but reputable companies are few and far between. They reason there's so much fraud is because it's hard to prove the truth and fake results look "good" so people go with shady vendors that just make their marketing team look better.
We do account-based marketing (advertise to specific companies you want to sell to) but we're upfront on the minimum size that companies need to be to have a internet footprint. There are other methods to find people working at a company but one thing we see all the time is companies claiming to let you reach the CFO or an exact job title. That is 100% fake and it would be far more effective to just send a letter to that person instead, but people just love to believe it works.
We do account-based marketing (advertise to specific companies you want to sell to) but we're upfront on the minimum size that companies need to be to have a internet footprint. There are other methods to find people working at a company but one thing we see all the time is companies claiming to let you reach the CFO or an exact job title. That is 100% fake and it would be far more effective to just send a letter to that person instead, but people just love to believe it works.