Because a single large companies can fail, without destroying society.
Imagine if the company was all of society.
What I'm more interested in is this idea of democracy (inefficent, but least of a number of evils) vs. enlightened dictatorship (efficient, sucks if your priorities are different from leader's).
Small is beautiful in part because you don't need to convince a lot of people with disparate motivations to do something.
The same pattern arises in startup vs. bigco, and visionary CEO vs. design by committee.
Imagine if the company was all of society.
What I'm more interested in is this idea of democracy (inefficent, but least of a number of evils) vs. enlightened dictatorship (efficient, sucks if your priorities are different from leader's).
Small is beautiful in part because you don't need to convince a lot of people with disparate motivations to do something.
The same pattern arises in startup vs. bigco, and visionary CEO vs. design by committee.