When did I mention "ethics" or any moral framework?
It's simply a matter of common sense, legal precedent and the way HTTP works.
To claim otherwise would mean companies have the right to force me not to alter the content of their responses in my browser, in order to guarantee their ads are viewed. If this were true, all browsers and many plugins would already be illegal, as would ad blockers, whose legality has been confirmed in multiple court cases.
Ethics and morality don't enter into the discussion. If I want to support a site by viewing their ads, I can. If I don't, I don't have to. The choice is mine to make. Sites depending on ad revenue, meanwhile, can try as hard as they want to convince me to choose to view their ads, but they have no legal right, nor technical ability to make me, as long as we're talking about content that can be filtered out of an HTTP response by a browser I control.
It's simply a matter of common sense, legal precedent and the way HTTP works.
To claim otherwise would mean companies have the right to force me not to alter the content of their responses in my browser, in order to guarantee their ads are viewed. If this were true, all browsers and many plugins would already be illegal, as would ad blockers, whose legality has been confirmed in multiple court cases.
Ethics and morality don't enter into the discussion. If I want to support a site by viewing their ads, I can. If I don't, I don't have to. The choice is mine to make. Sites depending on ad revenue, meanwhile, can try as hard as they want to convince me to choose to view their ads, but they have no legal right, nor technical ability to make me, as long as we're talking about content that can be filtered out of an HTTP response by a browser I control.